Zuzana Paar

Local SEO is the secret sauce that helps businesses get discovered in their immediate area. If you’ve ever searched for “coffee shop near me” or “best pizza in [your city],” you’ve experienced local SEO in action! So, how can you make sure your business is the one that pops up when someone’s looking for what … Read more

Backlinks are essential for anyone who wants to boost their blog’s authority in the eyes of search engines. Even though SEO has evolved tremendously over the years, the importance of backlinks hasn’t diminished. So, why exactly do backlinks still matter in 2025, and how can you make the most of them to establish your blog … Read more

If you run a blog in 2025, there’s one thing you can’t ignore: Google’s mobile-first indexing. With more people browsing the web on their phones than ever, Google’s shift to prioritize mobile versions of websites makes total sense. But what does this mean for your blog, and how can you ensure it’s ready? Let’s walk … Read more

If you’ve been blogging for a while, you’ve probably noticed something interesting happening in Google search results: those handy boxes at the top of the page giving you answers before you even click a link. These are Google’s featured snippets, and they’re a big deal! These snippets are where you want your blog content to … Read more

So, you’ve got a blog, and you’ve probably heard the buzz around SEO for years. But as technology advances, the SEO game is getting a major overhaul, thanks to AI-driven search algorithms. These next-gen algorithms make search engines smarter and more humanlike, with search results increasingly tailored to individual users.  If you want to keep … Read more

Creating a blog that stands the test of time takes more than just hitting publish a few times a week. It’s about setting a solid foundation, consistently producing quality content and genuinely engaging with your audience. And while it may seem like a mountain to climb, the good news is that it’s entirely doable. Let’s … Read more

You’ve been blogging for a while, you’re building an audience and your content game is strong. But you want to take things to the next level. You’re ready to move from “just another blogger” to a full-blown expert in your niche. So, how do you establish yourself as an authority in your niche without sounding … Read more

If you’re a blogger, you know the challenge of keeping readers engaged. Writing great content is essential, but even the most interesting posts can only do so much. People crave interaction these days, and why not? We’re in a world full of buttons to click, things to swipe and questions to answer. So, what if … Read more

If you’ve been running your blog solo, you know the hustle — juggling content creation, social media, SEO and all the admin work that sneaks in. It’s a lot! And while the early days of blogging can be exciting as you build your voice and audience, there comes a point when you might start thinking, … Read more

So, you’ve been blogging for a while now, and things are going pretty well. Your traffic is steady, you’ve built a small but loyal following and you’re starting to get the hang of creating content consistently. But then, out of nowhere, it happens — the dreaded blogging plateau. It’s that moment when your growth stalls, … Read more