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Two people work at a desk discussing blog optimization strategies, with a computer screen displaying SEO elements like content, keywords, backlinks, and user intent.

SEO beyond keywords: Optimizing your blog for user intent

By Mandy Applegate

April 22, 2025

If you’ve been blogging for a while, you’ve likely heard that keywords are the foundation of SEO. Sure, keywords are essential, but you might miss ...

Person holding a smartphone displaying a search engine homepage, magnified by a handheld lens, symbolizing the importance of mobile optimization for visibility in Google’s mobile-first indexing.

Mobile-first indexing: Ensuring your blog is ready for Google’s mobile prioritization

By Zuzana Paar

April 16, 2025

If you run a blog in 2025, there’s one thing you can’t ignore: Google’s mobile-first indexing. With more people browsing the web on their phones ...

Illustration of a search bar with the words 'Zero-Click Searches' above it in colorful pastel letters on a blue background.

Zero-click searches: How to optimize your blog for Google’s featured snippets

By Zuzana Paar

April 10, 2025

If you’ve been blogging for a while, you’ve probably noticed something interesting happening in Google search results: those handy boxes at the top of the ...

A businessman in a suit holds a futuristic transparent tablet displaying digital data and the words "SEARCH ALGORITHMS." The image represents AI-driven search technology, aligning with the theme of preparing blogs for evolving SEO strategies.

The future of SEO: Preparing your blog for AI-driven search algorithms

By Zuzana Paar

April 3, 2025

So, you’ve got a blog, and you’ve probably heard the buzz around SEO for years. But as technology advances, the SEO game is getting a ...

Playful illustration of a smartphone with 'Viral Content' on the screen, surrounded by cartoon characters, emojis, and social media icons, representing the dynamics of creating and sharing viral content online.

How to create viral content: Understanding the psychology behind shares and clicks

By Mandy Applegate

March 28, 2025

Ever spent hours crafting the perfect post, only to watch it get a handful of likes, while some random meme racks up hundreds of thousands ...

A computer screen displaying a website dashboard with a cursor hovering over the 'Comments' section — representing the potential to transform blog comments into a vibrant online community.

How to turn blog comments into a community-building goldmine

By Jennifer Allen

March 27, 2025

Blog comments can sometimes feel like an afterthought, and many bloggers don’t give them much attention. But here’s the thing: comments are one of the ...

Illustration of a blog interface on a laptop screen, featuring multimedia elements like images, videos, and comments, symbolizing a multi-sensory blogging experience.

How to create multi-sensory blog experiences: Integrating sound, motion and visuals

By Mandy Applegate

March 21, 2025

Ever landed on a blog that felt like stepping into another world? Some bloggers don’t just write — they create an experience. Their words, visuals ...

A stack of colorful sticky notes with the top note reading "SPONSORED CONTENT PLEASE SHARE" in bold letters, surrounded by a red marker. Represents the promotion and ethical considerations of sponsored content in media.

The ethics of sponsored content: Balancing profit with integrity

By Jennifer Allen

March 20, 2025

Sponsored content is everywhere — scroll through social media, browse news sites or even listen to podcasts, and you’re bound to encounter it. Brands are ...

A flat lay of a laptop, smartphone, coffee cup, and sketches, showcasing a creative workspace for blogging and idea generation.

Building a blog that lasts: Strategies for long-term success and legacy creation

By Zuzana Paar

March 14, 2025

Creating a blog that stands the test of time takes more than just hitting publish a few times a week. It’s about setting a solid ...

A young woman with long brown hair and glasses sits at a desk with a laptop, resting her face on her hand and looking overwhelmed.

Managing blogging burnout: Recognizing signs and staying creative

By Jennifer Allen

March 13, 2025

Blogging is a passion project for many, a platform where ideas and creativity flow. But sometimes you just hit a wall. You know, the days ...