The rise of video blogging: Integrating vlogs into your content strategy

Professional beautiful happy young woman is blogging for her kitchen channel about healthy living in the kitchen of her home and looking on camera on a tripod.

If you’ve been tracking content trends, you’ve probably noticed that video blogging, or vlogging, has exploded in popularity. Whether it’s beauty tutorials, travel diaries or personal day-in-the-life vlogs, it’s clear that video content is taking over the internet — and fast. But here’s the real question: Should you add video to your content strategy? Spoiler … Read more

The role of emotional intelligence in blogging: Connecting with readers on a personal level

A workspace with a laptop, charts, and a cup of coffee, featuring a lightbulb and icons symbolizing emotional intelligence.

No magic formula guarantees success when it comes to blogging. But one thing that often gets overlooked in the world of SEO, analytics and click-through rates is emotional intelligence (EI). Blogging isn’t just about information; it’s about connection. And if you can connect with your readers on a personal level, you’re way more likely to … Read more