Display ads 101: Getting to know the ad companies
In the world of digital advertising, display ads are a staple. They pop up on websites, apps and social media feeds, catching our eyes with …
The importance of blog maintenance: Keeping your site fresh and functional
Running a blog can be incredibly rewarding, but it’s not just about hitting “publish” and moving on to the next post. Regular blog maintenance is …
Diversification: How and why you should diversify your blogging
When you start a blog, you might focus solely on one niche or type of content to build a strong brand and attract a specific …
Creating a content calendar: Planning your blog posts in advance
We’ve all been there, haven’t we? Juggling one or more blogs and feeling like you’re running to stand still, constantly playing catch up. But good …
Mastering UTM parameters: Track your blog traffic like a pro
Tracking blog traffic can sometimes feel like trying to navigate a maze blindfolded. With so many data points and analytics tools available, it’s easy to …
Email marketing: Building and nurturing your subscriber list
Ever since 2023’s HCU and subsequent Google updates, email marketing has become more important than before, and it’s one of the most effective ways to …
How to safely leverage AI tools for blogging: Boost productivity and creativity
In the ever-evolving blogging world, staying ahead of the curve means embracing new technologies. One of the most exciting developments in recent years is the …
Monetizing your blog: Effective strategies to earn income
If you’ve put your time, heart and soul into your blog, it’s only natural to want to turn that passion into profit. Monetizing your blog …
How to host virtual events to connect with your audience online
These days, we’re all on our screens all the time — for work, entertainment and social interaction through social media. The great benefit of this …